From email and PDFs to one app for members around the world

Before the app

Kenzai ran its programs by hand: plans went out as PDFs, and check-ins, questions, and trainer feedback lived in email threads. It worked, but every member meant more inboxes to manage and more files to send.

Kenzai tried building its own app, and it didn't work out. That's when they came to us.

What changed

Today the whole program runs through the app. Training is automated, the member community is active, and support and Kenzai's high-touch conversations with members happen in the app instead of in inboxes.

The program

Kenzai sells structured programs, not a content library. Members join a program with a start date and work through it day by day, with a dedicated trainer and a group of peers from around the world who start together.

Entry programs range from Kenzai Nutrition (35 days) and Kenzai Walk (42 days) to Kenzai Run (56 days) and the 90-day Kenzai Body and Kenzai Iron, with more than twenty advanced programs after that.

What the app does

The app is where the whole program happens, so it has to handle a lot more than workouts:

• Daily cardio and bodyweight workouts that members can do anywhere, step by step with timers
• Weekly nutrition plans set by Kenzai's nutritionists
• Daily lessons on building healthier habits
• A dedicated trainer for every member, plus a cohort that keeps each other accountable
• Programs with fixed start dates, so each cohort moves through the same days together

How we work together

Kenzai is a Managed App. We built it, and we have run it since 2019 on the Fluxweave Platform: hosting, monitoring, updates, and new features. Kenzai's team focuses on what makes the program work, its trainers, nutritionists, and members.

Programs and cohorts are a core part of the platform. The same engine runs the eating-disorder program used at Osaka Metropolitan University.